No two people are driven the same way.
The Motivational Operating System™ maps 30 distinct drivers for each person, so no one gets flattened into a type.
The Motivation Multiplier
Talent, knowledge, and skills add up. Motivation multiplies them.
Best Performance =
(Talent + Knowledge + Skills) × Motivation
Drivers explain why people bring their energy or hold it back
They stay stable day-to-day and shift only with stages of life
Most tools measure skills and traits. Claro starts with drivers
Every Person Is More Than a Type
Tidy categories are easy to remember, and wrong about people.
Two people who "value growth" can be driven in opposite directions
Claro keeps all 30 drivers separate and ranks them for each person
Managers stop managing to a type
The Science Behind It
Built on 70 years of motivation research, redesigned for work that changes every quarter.
> Grounded in Maslow, McClelland, and Self-Determination Theory
> An interactive diagnostic built on behavioral economics
From Individual to Team
A team is not an average of its people. It is a mix of energies that creates momentum or friction.
> Fit changing work to lasting drivers
> Freedom with clear accountability
> Recognition that fits the person
In the Flow of Work
Insight that stays in a PDF changes nothing.
> A two-minute monthly energy pulse
> Claire, an AI mentor tuned to each person's drivers
> Driver-based tips inside calendar invites
How We Built It
Classic motivation models were built for a simpler world.
We started with a deep review of the literature and the classic theories of motivation. They reduce people to archetypes, and people don't fit in boxes. So we rebuilt the model from the ground up, in three steps.
Out of the box
Breaking down the classics
We took the classic models apart, down to their root elements, and mapped more than 40 core drivers of human behavior.
670
People in the field
We tested the drivers through focus groups and interviews, and narrowed them to the 30 that matter most.
30
Drivers in the assessment
Built on a behavioral economics model that reduces the biases of traditional assessments. Designed as a conversation, not a test.
Validated, Not Assumed
8,500+ people have taken the assessment to date.
Three measures show how well it holds up:
92%
Explained variance
The assessment explains 92% of the variance in expert ratings (n=360).
0.87
Test-retest reliability
People get the same results when they retake it (n=360).
0.78
Internal consistency
Cronbach's alpha, a standard measure of how well the items hold together (n=870).
What Each Person Gets
A personal blueprint for their top 5 drivers:
> How to use them
> What happens when they go unexpressed
> The environment where they thrive
> The blind spots to watch for
Diagnosis is only the starting point.
Claro's AI tools translate each person's insights into daily practice: how to manage, collaborate, and make decisions in ways that work with their drivers, not against them.
“I check people’s drivers before meetings. It changes my tone completely.”
Nightingale Education Group
Private by Design
People share honestly only when they know how their data is used.
> For growth, never for evaluation or promotion decisions
> Energy data comes only from what people choose to share
> Conversations with Claire stay private
> SOC 2 Type 2 certified, encrypted, with role-based access
> AI models audited for bias and fairness
Full details in our Privacy Policy.
See what drives your people.
At Nightingale Education, 85% of employees said they better understand their own and others' motivators after six months. Read the case study.
Curious who is behind it? Meet the team