No two people are driven the same way.
Motivation is the OS. Energy is the output.
The Motivational Operating System™ maps 30 distinct drivers for each person, so no one gets flattened into a type.
The Motivation Multiplier
Talent, knowledge, and skills add up. Motivation multiplies them.
Best Performance =
(Talent + Knowledge + Skills) × Motivation
Talent, knowledge and skills run on motivation. Energy is what you see when they run well, and what you lose when they don't.
Drivers explain why people bring their energy or hold it back
They stay stable day-to-day and shift only with stages of life
Most tools measure skills and traits. Claro starts with drivers
Every Person Is More Than a Type
Tidy categories are easy to remember, and wrong about people.
Two people who "value growth" can be driven in opposite directions
Claro keeps all 30 drivers separate and ranks them for each person
Managers stop managing to a type
How We Built It
Grounded in motivation science. Designed for work today.
Claro draws on more than 70 years of motivation research, including Maslow, McClelland, and Self-Determination Theory. We translated these foundations into a practical model that captures individual differences in what drives people at work.
01
Grounded in research
We examined established motivation theories and mapped more than 40 potential drivers of human behavior.
02
Refined through field research
Focus groups and interviews with 670 people helped refine the framework into 30 distinct motivational drivers.
03
Designed to reveal priorities
Our proprietary assessment uses a behavioral economics approach to uncover what matters most to each person through a simple, engaging experience.
The Evidence Behind the Assessment
Completed by 8,500+ people. Evaluated for validity and reliability in dedicated research samples.
92%
Explained variance
The assessment accounted for 92% of the variance in expert ratings in the study sample (n=360).
0.87
Test-retest reliability
Results showed strong consistency when participants repeated the assessment (n=360).
0.78
Internal consistency
Consistency among related assessment items, measured using Cronbach’s alpha (n=870).
From Motivation to Action
A Motivational Blueprint for every person.
Each person discovers their five leading drivers and understands:
> How to put them to work
> What happens when they go unfulfilled
> The conditions that help them thrive
> Potential blind spots and how to navigate them
Insight is the starting point. Everyday action is the purpose.
Claro's AI tools combine each person’s Motivational Blueprint with organizational context to personalize guidance for collaboration, decisions, change, and development.
This helps managers connect what drives their people with what the organization needs to achieve.
From Individual to Team
A team is not an average of its people. It is a mix of energies that creates momentum or friction.
> Fit changing work to lasting drivers
> Freedom with clear accountability
> Recognition that fits the person
In the Flow of Work
Insight that stays in a PDF changes nothing.
> A two-minute monthly energy pulse: measuring the output, not the mood
> Claire, an AI coach tuned to each person's drivers
> Driver-based tips inside calendar invites
“I check people’s drivers before meetings. It changes my tone completely.”
Nightingale Education Group
Private by Design
People share honestly only when they know how their data is used.
> For growth, never for evaluation or promotion decisions
> Energy data comes only from what people choose to share
> Conversations with Claire stay private
> SOC 2 Type II compliant, encrypted, with role-based access
> AI models audited for bias and fairness
Full details in our Privacy Policy.
See what drives your people.
At Nightingale Education, 85% of employees said they better understand their own and others' motivators after six months. Read the case study.
Curious who is behind it? Meet the team