The People Behind Claro
Decades inside organizations, and a conviction that every person deserves room to bring their full energy to work.

Founder
Smadar Tadmor, Founder & CEO
Smadar has spent more than 30 years on the people side of business: as an organizational consultant, as Global Head of HR at Delta Galil, and as Managing Partner at Metis Connaction Consulting. She has led change, mergers and leadership development in large global companies, and coached executives through all of it.
Across that work she kept seeing the same gap. Organizations measured skills and output, and missed what actually moves people. Claro is her answer: a way to give every person room to bring their full energy to work, without flattening them into a type.
Keynote speaker and columnist at Globes
Team
Chen Cohen
Product & Customer Success Manager
Turns what users tell us into product decisions, and makes sure every client gets real value from Claro. Brings an MBA, a background as an accountant at KPMG Israel, and hands-on experience growing user engagement in B2C and B2B tech.
Advisory Board

Jess Von Bank
Co-founder, Now to Next
Leads an AI studio for the future of work, with 23 years in talent, technology and transformation. Named to HR Executive’s HR Tech Top 100 Influencers.

Michael Zakkour
Founder, 5 New Digital
Managing Director, Tompkins Ventures
Drives digital strategy and technology. Investor, board member and NRF Top 40 Retail Voice.
